Intercultural awareness and effective cross cultural communication skills make great contributions to the success of business, and to society as well.
The single greatest barrier to business success, as has been found by many intercultural innovators, is the one erected by culture.
“A 2003 national housing report by Sheffield Hallam University examined the situation of Somalis living in Bristol and concluded that there was a ‘hidden community’ whose identity was being concealed by [other] categories …”Multiple Narratives – Towards a Cultural Diversity action Plan for Museums, Libraries & Archives in the SW
Developing an understanding of intercultural differences removes obstacles to building bridges between communities, tackles assumptions and herd mentalities, empowers individuals to explore hidden cultural assets, builds trusts, strengthens relationships and produces fruitful results in terms of business success.
“Do not reject me until you know me well [i.e. one should not be judged by appearance]“.A Somali proverb
Our bespoke cultural training programme, therefore, aims to:
increase cultural/intercultural competency;
enable service provides conduct business in a climate that respects cultural and religious sensitivity;
help building relationships between communities;
reinforce cultural understanding;
help tackling assumptions, herd mentality, in sensitivity and exclusions.
“But all the races of Africa there cannot be one better to live among than the most difficult, the proudest, the bravest, the vainest, the most merciless, the friendliest; the Somalis”.Gerald Hanley, Warriors
February 25, 2009 at 8:37 pm
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